2024-713 PR and Event agency in the food sector (Paris region)

Concepts

• marketing services
• coventry
• events
• food service
• paris region
• paris
• some smaller events
• • vintage beef/lamb events
• 3 main events
• the food sector

Location

Geochart for 1 buyers and 1 suppliers

AHDB

Auguste & Louise

+−

Leaflet | Map tiles by Stamen Design, under CC BY 3.0. Data by OpenStreetMap, under ODbL.

Description

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region. The agency will be responsible for assisting AHDB in the organisation of 3 main events: • Top Pros (for Head butchers) • Vintage beef/lamb events • Escoffier for Chefs and Colmar Frais for food service • Also support for some smaller events will be required on top of the above three categories The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements. The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of: • Head butchers • Wholesalers • Buyers • Chefs • Food service This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.

Award Detail

CPV Codes

• 79342000 - Marketing services

Indicators

• Contract is suitable for SMEs.

Other Information

Redacted contract Redacted contract.pdf