Brand Tracking/PIN/PRO/2024

Concepts

• market research
• milton keynes
• brand tracking services
• brand tracking
• brand health
• brand perceptions
• our brand tracking research services
• brand health and advertising tracking
• brand tracking/pin
• the ou brand

Location

Milton Keynes

Geochart for 1 buyers and 0 suppliers

Open University

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Leaflet | Map tiles by Stamen Design, under CC BY 3.0. Data by OpenStreetMap, under ODbL.

Description

This is a prior information notice to inform the market of the intention by the Open University (the OU) to procure Brand Tracking services; and commence early market engagement.The OU would like to hear from market research suppliers willing to participate in an early market engagement exercise in the marketing field of Brand Health and Advertising Tracking.

Total Quantity or Scope

The OU will soon be embarking on a competitive tender for our Brand Tracking research services. The requirement is likely to involve measuring awareness and perceptions of the OU brand among potential students in all UK nations. It may also include recall of integrated campaigns, brand perceptions, competitive positioning and shifting perceptions among consumers.The competitive tender will also include the option to include regular surveys of other important OU audiences like students, Alumni and employers.Agencies that would like to participate in this early market engagement exercise must do so via the OU’s e-tendering website, In-Tend:-https://in-tendhost.co.uk/openuniversityTo participate, agencies are invited to complete and submit the Request for Information Questionnaire no later 23rd October via the correspondence function on In-Tend.

CPV Codes

• 79310000 - Market research services

Indicators

Other Information

The purpose of this notice is to:- understand industry developments;- forecast future trends;- assist the OU in drafting requirements for the future procurement opportunity;- gauge the level of interest in the project from the market.Suppliers are invited to complete and submit the Request for Information Questionnaire on In-Tend as provided in the contact details above. https://in-tendhost.co.uk/openuniversity/ Suppliers are requested to respond to this PIN via The Open University's e-tendering website, In-Tend (https://in-tendhost.co.uk/openuniversity/). Suppliers should complete and return the Request for Information Questionnaire by no later than 23rd October 2024. Further details are provided in RFI documentation In-Tend.