Media & Creative Services

Concepts

• liverpool
• advertising material
• electronic mail service provider
• application service providers
• computer services
• fiscal services
• proofreading services
• typesetting services
• media services
• media buying

Location

Geochart for 1 buyers and 0 suppliers

Crown Commercial Service

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Description

The Marketing & Communications Category (Marcomms) oversees 3 active Agreements covering the spectrum of Marketing and Communications capabilities delivering vital awareness, behavioural change and recruitment programmes and campaigns. The total contract value will be up to c£2bn, including the largest Media Buying agreement in the UK. It should be noted that whilst the majority of our customers focus on the UK, that c10% of the spend is focussed on markets beyond our shores. https://www.crowncommercial.gov.uk/agreements/category/marcomms-research The Agreements are time bound, and typically have a fixed roster of suppliers. The Framework may be broken into Lots, to reflect more granular or specific requirements. In 2025 we will be taking the below framework agreements to market: Media Services (RM6213) Campaign Solutions (RM6125) Our aspiration is to put in place an Agreement(s) that continue to deliver excellent options for our Central Government customer base, but are even more attractive to the Wider Public Sector so that the benefits our suppliers and agencies bring can be delivered more broadly. Communications Marketplace (RM6124) - has been extended until September 2027. We will take feedback during this market engagement period to enhance the current offering, however, we will focus strategically on the replacement of this in 2025/2026. As we develop the replacement routes for these critical Framework agreements, we are engaging key stakeholder groups. Key Stakeholder groups include; 1. Business Partner - Government Communication Service - a pioneer in shaping the future solutions for public sector clients 2. Other Government and Public Sector Customers - Existing and potential 3. Agencies - Existing and potential agencies, including Holding Companies 4. Industry Bodies - including ISBA, IPA

Total Quantity or Scope

YEAR: 2025/2026; BUDGET: 350,000,000.00 YEAR: 2026/2027; BUDGET: 350,000,000.00 YEAR: 2027/2028; BUDGET: 350,000,000.00 YEAR: 2028/2029; BUDGET: 350,000,000.00

CPV Codes

• 22462000 - Advertising material
• 72412000 - Electronic mail service provider
• 72413000 - World wide web (www) site design services
• 72416000 - Application service providers
• 72420000 - Internet development services
• 72590000 - Computer-related professional services
• 79200000 - Accounting, auditing and fiscal services
• 79340000 - Advertising and marketing services
• 79416000 - Public relations services
• 79430000 - Crisis management services
• 79512000 - Call centre
• 79821100 - Proofreading services
• 79822300 - Typesetting services
• 79822500 - Graphic design services
• 79933000 - Design support services
• 79960000 - Photographic and ancillary services
• 92100000 - Motion picture and video services
• 92200000 - Radio and television services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.