Provision of Creative Marketing Services For GWR

Concepts

• advertising and marketing
• gwr
• provision of creative marketing services
• swindon
• tactical creative marketing services
• best-inclass travel marketing communications
• marketing
• tactical marketing
• strategic agency partner
• train operator

Location

SWINDON

Description

Advertising and Marketing Services

Total Quantity or Scope

GWR is looking to re-evaluate its agency relationships and seeks to appoint a single contractor for the provision of Brand and Regional/Tactical creative marketing services. This is a rare and exciting opportunity to become the lead creative and strategic agency partner for a train operating company that stands out from its competitors and is aiming to lead the charge over the next couple of years with big ambitions to drive revenue, recovery, and brand fame. GWR want to be the train operator that bucks the trend in the world of rail, implementing best-inclass travel marketing communications that excites customers to get on board and experience our world-class network. We also want to increase creative, strategic, and cost coherence through-the-line by aligning the provision of creative marketing services in respect to strategic creative (brand) marketing and regional/tactical marketing.

Renewal Options

Possible extension periods (+1+1+1 yr) +1+1+1 year extension periods

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Bids should cover the whole contract.
• Options are available.
• Renewals are available.
• Award on basis of price and quality.