Quality Meat Scotland - Provision of Consumer Social Media Services

Concepts

• provision of consumer social media services
• advertising and marketing
• newbridge
• social media agency
• social media activity
• consumer
• qms
• creation of a monthly content plan
• ongoing activity
• content creation

Location

Geochart for 1 buyers and 1 suppliers

QMS

Sunshine Communuications

+−

Leaflet | Map tiles by Stamen Design, under CC BY 3.0. Data by OpenStreetMap, under ODbL.

Description

QMS Seeks to appoint a Social Media agency to deliver consumer social media activity, enewsletters and influencer management.

Total Quantity or Scope

QMS now seeks to appoint a consumer Social Media agency to deliver the ongoing social and enewsletter strategy which will tie into wider campaigns but also use an always on strategy to consistently push out key brand messages. Ongoing activity will include but not be limited to: Creation of a monthly content plan including ideation, content creation and execution A boosting strategy for all content Community management Monthly social listening to monitor trends and shape content eNewsletter send outs (currently one per month) Regular reporting on all activity Additional campaign activity could include: Campaign amplification activity when required eg. additional paid advertising, content creation, etc. In addition, QMS requires its Social Media agency to manage an ongoing Grassroot Influencers program, as a front line between the influencers and QMS with a remit covering: Ongoing relations with QMS’s community of ‘steakholders’ Outreach and liaison with up to 10 influencers per month to execute content for QMS Idea generation of monthly tasks for the influencers. Organisation of product send outs using QMS preapproved suppliers e.g. butchers Monitoring and reporting of all activity. To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of social media strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.

Award Detail

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015. (SC Ref:656647)